Intelligent Effects: Making Information Easier to Access for Enterprises

A company’s ability to leverage and communicate information sets it apart from the competition. Intelligent Effects helps Enterprise businesses make sense of critical business data to become more competitive and profitable. Intelligent Effects’ newly formed applications business unit and its leadership team will enhance and increase the scope of Intelligent Effects’ current data and information-based consulting services.

Working closely with clients, Intelligent Effects transforms raw data into information used to manage medium to large businesses. The new services enable Intelligent Effects to create productivity applications via Microsoft® SharePoint® Server 2007 & 2010, Microsoft® Office 2007 & 2010 and custom Office business applications. By bringing meaningful information directly to the desktop, Intelligent Effects helps clients leverage familiar tools to answer business questions and focus on business objectives rather than the technology itself.

“It’s a smart expansion; the expertise of our new team complements our business performance management services. The addition of the applications business unit enables us to work with clients from end-to-end—whether they need help with data quality or performance management or building applications, we can provide the services they need,” said Stefan Papp, co-founder and president of Intelligent Effects. “With the upcoming release of SharePoint 2010 and Office 2010, Intelligent Effects is uniquely qualified to meet the Enterprise community’s needs.”

Three software industry veterans join company

To lead the company’s expanded efforts, three software industry veterans have joined the company’s applications business unit. Rob Barker, formerly vice president, Application & Collaboration Platform Practice for Advaiya, Inc., will be vice president of the new group. Barker has extensive experience addressing core business challenges with the right technologies. He also served as senior Microsoft technical evangelist focused on Microsoft Office and SharePoint to the Global ISV community. Barker has co-authored two Microsoft Press books, 6 Microsoft OBAs and Programming Microsoft OBAs.

Jeff House brings 20 years experience in software development to his new position as director of development for the applications business unit. His background includes serving as director of development for a Microsoft consulting shop and working for Microsoft as a program manager architect on the Visual Studio team and as an enterprise architect and data specialist.

Todd Baginski is joining the team as senior solutions architect. His expertise lies in his knowledge of Microsoft® SharePoint® Server and Microsoft® Office systems. Most recently, Todd was a senior enterprise solutions strategist at Advaiya, Inc., following almost five years as vice president at SharePoint Experts.

About Intelligent Effects

Intelligent Effects (formerly Data Ready Group) was started in August 2006 by Stefan Papp and Karl Reeves to transform complex data into information that companies can easily access to achieve their goals. Having started his first entrepreneurial venture while still in college, Papp founded and managed several technical firms before joining Microsoft, where he held such varied roles as IT group manager and senior program manager. Reeves worked for Microsoft for 13 years, holding numerous management positions including leading the company’s U.S. data management organization. He also co-founded AXC Interactive, which was sold to Network Commerce in 2000. For more information about Intelligent Effects, visit www.intelligenteffects.com.