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SMALL BUSINESS
Infogroup’s OneSource Breaks New Ground with LiveContent™ Next Generation Information Platform for Sales Intelligence, Marketing and Research
New Platform Integrates Content from Compiled Data, Editorial Content, Web-Mining and Social Media into the Most Comprehensive Information Service
Business Wire
OneSource,
an
Infogroup company (NASDAQ: IUSA), and the pioneer in aggregating and
adding value to business information, today launched the LiveContent™
platform, which for the first time combines data from traditional
compiled data, editorial content, web-mining and social media into a
single unified information service. LiveContent™ combines these very
different ways of capturing information, each with unique advantages,
into a single superior information service:
- Compiled Data – Assembled from directories and public sources of data, including Infogroup’s best-in-class business data, or licensed from suppliers of proprietary compiled data
- Editorial Content – Developed, researcher reviewed and enriched information
- Web Mining – Information captured from corporate websites, blogs and other publicly accessible web properties
- Social Media – Contributed by users themselves through social networking sites, user contributed data exchanges and self-publication
The LiveContent™ methodology is defined by a rigorous, multi-step
process to ensure the highest level of quality by:
- Integrating best of breed data sources from around the world
- Selecting and combining the most reliable elements from each data source
- Leveraging technology to refine and enrich the information
- Employing editorial resources to add value through research-based review
- Verifying data elements through phone calls on a periodic basis
- Capturing user-contributions of both content and feedback
To develop a more comprehensive set of business contact information for
a particular company, LiveContent™ may blend together contacts from
several different sources, removing duplicates, and synthesizing the
information at both the contact and data-element level. OneSource
aggregates information from over 50 different sources of data, including
providers such as Thomson Reuters, Experian and NetProspex.
“More than ever, companies in today’s global economy need deep
information that goes beyond the content freely available on the web. In
order to achieve a superior level of quality and depth, OneSource
developed the unique LiveContent™ platform, which incorporates the best
data elements from a wide variety of sources, including user-contributed
information, and synthesizes them into a comprehensive business
information service. For example, a name and title may be taken from one
data source and combined an e-mail from another source,” said Phil
Garlick, President of OneSource.
OneSource recently incorporated user contributed data from NetProspex as
a key new source of business contacts. Gary Haliwell, the Chief
Executive Officer of Netprospex says, “NetProspex offers millions of
contact records contributed by users, which we verify with our Clenestep
TM
technology and processes. These records include complete business card
information, such as contact name, job title, company, address, phone
number and e-mail.”
The OneSource LiveContent™ platform enables companies to develop
sales
leads and gain actionable
business
intelligence about companies, executives, and industries around the
world, including Asia, Europe, and North America. The solution is
available through OneSource’s subscription service offerings, including
its flagship Global Business Browser. It will also be available through
OneSource for CRM, which helps companies accelerate
sales
prospecting to drive sales.
About NetProspex
NetProspex was founded in 2006 by Gary Halliwell and Jeff Clewley, two
veterans of the electronic financial information market. NetProspex
understands that effective sales efforts require the most in-depth and
accurate prospect data. The company's core product line overlays
crowd-sourced, user-contributed contact information with multiple layers
of quality control to produce an entirely unique and highly effective
sales and marketing contact database. With over 9 million accurate
business contacts, NetProspex is a major new source of B2B prospects -
including difficult-to-find mid-management decision makers across North
American businesses. For more information or a free membership, visit
www.netprospex.com.
About OneSource Information Services, Inc.
OneSource, an Infogroup company, delivers business and sales
intelligence on millions of
companies
and
executives
worldwide – optimizing clients’ sales and marketing efforts and
assisting with business-to-business research activities. OneSource
combines and organizes content from over 50 world-class suppliers,
providing unparalleled data accuracy and information depth, delivered
through the Web, CRM integrations, and information portals. OneSource is
headquartered in Concord, MA, with offices located in North America,
Europe, Australia, and Asia. For more information, please visit
www.onesource.com.
About Infogroup
Infogroup
(NASDAQ: IUSA) is the leading provider of data and interactive resources
that enables targeted sales, effective marketing and insightful research
solutions. Our information powers innovative tools and insight for
businesses to efficiently reach current and future customers through
multiple channels, including the world’s most dominant and powerful
Internet search engines and GPS navigation systems. Infogroup’s
headquarters are located at 5711 South 86
th Circle, Omaha, NE
68127. For more information, call (402) 593-4500 or visit
www.infogroup.com.
Statements in this announcement other than historical data and
information constitute forward looking statements that involve risks and
uncertainties that could cause actual results to differ materially from
those stated or implied by such forward-looking statements. The
potential risks and uncertainties include, but are not limited to,
recent changes in senior management, the successful integration of
recent and future acquisitions, fluctuations in operating results,
failure to successfully carry out our Internet strategy or to grow our
Internet revenue, effects of leverage, changes in technology and
increased competition. More information about potential factors that
could affect the company’s business and financial results is included in
the company’s filings with the Securities and Exchange Commission.
Copyright Business Wire 2010
2010-02-01 09:00:00
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