Inauguration of the 100,000th ibis Room in the World at the New ibis City West in Munich

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PARIS, October 15 /PRNewswire/ -- This key milestone reflects the worldwide growth of the ibis brand since its creation in 1974, and reinforces its position of the top hotel chain in its category in Europe with 689 hotels and its fourth rank in the world with 847 hotels.

Success anchored in quality and innovation,

The ibis standard relies on guaranteeing its offer to clients around the world;

- Located close to airports, train stations, business centres and principal tourism sites;

- A modern room which is perfectly equipped, bathrooms with a large shower stall, carpets, LCD TVs and flat screens;

- Service available 24 hours a day, 7 days a week;

- Bar and warm or cold light snacks 24 hours a day, 7 days a week;

- A wifi internet connection which is always available;

- Breakfast available from 4:00am until noon;

- Room charges which are clear and always competitive;

- And of course, the "15 minute satisfaction contract."

In addition, ISO 9001 quality certification, recognised on the international level and already awarded to 700 ibis hotels, attests that the quality initiatives undertaken by the hotel chain receive constant attention.

ibis is developing innovative interior and restaurant designs in order to continue to satisfy its ever-growing clientele around the world, while locally bringing specific additions, such as swimming pools or mini-fridges in the rooms for those markets in warm climates.

Available in Germany for the first time in this ibis City West Hotel in

Munich, this room design is currently applied around the world. Through construction and renovation of its hotels, 24,000 of these ibis rooms of the latest generation are already on the market. Their environmental performance was improved due to water flow regulators in the bathrooms, low-power light bulbs and wood certified by the Forest Stewardship Council for furniture and floors.

New common areas

In addition to welcoming the 100,000th ibis room, the Munich ibis City West illustrates the latest generation of ibis hotels with the brand new reception area design, created in line with the rooms.

The reception area, the bar, the salon and the "Business Corner" - a work area offering free access to the internet - offers a contemporary and harmonious ambiance, as well as ergonomic furniture.

A worldwide premier of the "live" cooking offering from the Oopen restaurant

The new Oopen restaurant is making its worldwide debut at the ibis City West Hotel in Munich. Its peaceful and modern exclusive design invites clients to create their own plates using an assortment of pasta, grilled fish and meets, which are then cooked before their eyes by the chef, with sauces inspired by local cuisine.

"Our goal is to reinforce our position as a leader in mature European markets and to acquire significant market share in emerging regions, where ibis' goal is to become the reference point for economical hotels with quality services at the best local prices," says Frederic Josenhans, Senior VP Marketing and Brand Development, Accor Hospitality.

ibis, the worldwide economy hotel brand of the Accor Group, offers consistent quality accommodation and services in all facilities at the best local value for quality: a fully equipped room, the security of service available 24 hours a day, 7 days a week, and a great variety of restaurants. The quality of the ibis offering has been recognised by international ISO 9001 certification since 1997. The chain is also the first in the world to demonstrate its environmental involvement by obtaining ISO 14001 certification, already granted to nearly a third of its hotels.

Created in 1974, ibis is today the leader in Europe and one of the top economical hotel chains in the world, with more than 100,000 rooms and 847 hotels in 43 countries.

For more information, please visit our web site at

http://www.ibishotel.com.

Accor, global group and European hotel leader, world leader in services to enterprises and public organisations, is present in nearly 100 countries and employs 150,000 team members. It brings a know-how acquired over the past 40 years in its two core businesses:

- hotels, with the Sofitel, Pullman, McGallery, Novotel, Mercure, Suitehotel, ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as its complementary activities, notably with Lenotre ;

- Services, 32 million people benefit in 40 countries from Accor Services' offerings (benefits to employees and citizens, rewards And motivation, expense management).

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SOURCE ibis

2009-10-15 04:00:00