ImpreMedia Launches Comprehensive impreMUNDIAL Website and World Cup Coverage across Platforms for its 2010 World Cup Program

Offers Marketers Rich Array of Content Platforms and a Highly Engaged Soccer Fan Audience

Business Wire

posted: 67 DAYS 15 HOURS AGO

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ImpreMedia, the nation's No.1 Spanish-language online and print news publisher, announced the kick-off of its extensive cross-platform coverage of the 2010 World Cup with the launch of a dynamic online website, impreMUNDIAL ( www.impremundial.com), as well as special supplements and mobile alerts around the December 4 draw in South Africa.

ImpreMUNDIAL.com forms part of impreMedia’s integrated, multiplatform World Cup coverage that includes: mobile alerts, online video and audio, social media, daily and weekly newspapers, front cover wraps, poster inserts, in-store activation elements and a supplement series. After the draw, the print supplement series will run April through June providing previews of each of the eight groups, and end with a pre-kickoff analysis. ImpreMedia’s program also offers a keepsake magazine providing a capsule of each World Cup from 1930 through the 2010 event.

ImpreMUNDIAL.com offers breaking news, analysis by top commentators, player and venue profiles, a dynamic schedule of games and times, video highlights, contests, blogs and user generated content, starting at the announcement of the draw and running through the conclusion of the World Cup tournament.

As the only U.S. based Spanish-language media company to report on every World Cup event since 1930, impreMedia leverages decades of experience and expertise to engage a passionate audience of over nine million Hispanics across the United States.

“There is no company in the U.S. Hispanic marketplace that offers the breath and quality of sports journalism that impreMedia provides to the communities we serve,” said Arturo Duran, CEO of impreMedia Digital. “The caliber of our sports content results in engaged soccer fans for our advertisers and is a significant differentiation from our online and offline competitors.”

“ImpreMedia puts the user at the center of its program,” said Hugo Hernandez, ImpreMedia’s Corporate Accounts and World Cup Project Leader. “An exciting contest offering a trip to South Africa and robust online content with up to the minute mobile alerts are all integrated with our award winning journalism to bring a compelling experience for our passionate soccer fans. This dynamic combination provides a powerful, customized solution for our advertisers to stimulate demand for their brands.”

Fans can sign up for World Cup mobile alerts by texting impreMundial to 44636, follow impreMUNDIAL on twitter at www.twitter/impreMUNDIAL and become a fan of impreMUNDIAL on Facebook.

About impreMedia

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal http://www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.