iMemories Teams with Blockbuster to Make Home Movies a Star

iMemories  ( www.imemories.com), the premier Web destination for digitizing, storing and sharing home movie films and videos, today announced an agreement with Blockbuster Inc ., a global leader in in-home movie and game entertainment, to market film and video transfer services and online video sharing to Blockbuster customers through blockbuster.com and select BLOCKBUSTER® retail stores. With the iMemories service, consumers can experience their personal videos on DVD, on the Web or on mobile devices.

“Home movies take us back in time to priceless moments in our lives that we cherish. But, unfortunately the volume of aging and unwatched home videos and films in American households today is staggering,” said Mark Rukavina, founder and CEO of iMemories. “Consumers don’t want to leave their personal images behind, and yet most of it is trapped on old analog media. Not only are people not able to enjoy and share their favorite memories, they are in danger of losing them forever. Videotapes can start to naturally degrade and deteriorate as soon as 10 years. iMemories offers people a safe and convenient way to digitally preserve their treasured family movies so they can be enjoyed now and shared forever.”

The amount of personal images generated each year continues to grow steadily. According to an InfoTrends forecast, by 2011 some 66 billion images will be captured annually by U.S. consumers – a rate that is eight times that of the film era. As the demand, and size, of personal image content continues to grow, so does the need to preserve, store and share these valued images. iMemories offers the first Web-based service to transform personal videos – whether old or new – into a state-of-the-art format that can be viewed across modern consumer electronic and entertainment platforms.

iMemories’ customers can choose to store and share their personal videos online through password-protected, individualized websites or produce customized DVDs. Unlike other home movie film and video transfer services, iMemories offers a customer-friendly “watch before you buy” program allowing customers to view their transferred media on the Web before they choose what they want to purchase on DVD. To learn more about iMemories, please visit www.imemories.com , and to learn more about Blockbuster ’s rental, retail and download offerings, visit www.blockbuster.com .

About iMemories

iMemories, Inc. ( www.iMemories.com ) brings families and friends together by providing a single Web destination to enjoy, share and celebrate their most treasured moments captured via videos and photos. Founded in 2006, iMemories is the only Internet-based service that allows consumers to preserve and store their memories online, regardless of the original media format, and share across multiple consumer platforms, ranging from televisions and mobile phones to popular social networks and blogs. iMemories connects generations of families to their memories, from vintage home movies and photographs to modern digital videos, safely and conveniently in premium digital quality.

About Blockbuster

Blockbuster Inc. (NYSE: BBI) (NYSE: BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,200 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.

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