Guard Dog Announces Shareholder Updates

Guard Dog Inc. (Pink Sheets: GRDO) announced today that Guard Dog ID, LLC, a growing leader in identity theft prevention services has executed new comprehensive recovery resolution services agreements. The new agreements lay the framework for additional “direct to consumer” products and services, which can be added to the company’s existing offerings. The more favorable terms of the new agreements will provide the company with stronger technical recovery resolution services at lower costs then previous service providers.

“After receiving much feedback from both our customers and investors, we have been working around the clock updating and ensuring our users have the best experience. In the past few weeks we have been focused on fortifying the infrastructure of our core business platform and strengthening our presence in the direct consumer response marketing industry and the Affinity Partner Networking arena. We have also applied a great amount of our resources investing in the security of our website with the use of advanced firewalls and PCI compliant servers. By doing this, we have been able to ensure our customer data is leak-proof to even the most advanced and dedicated hackers. Although it has taken a little more time to complete our infrastructure upgrades, the end result protecting both us as a company and most of all, our customers sensitive information, is worth it,” said James Watson, President and CEO of Guard Dog.

Watson made this announcement from Ad:Tech, NY. Ad:Tech, NY., is the premiere International Digital Marketing and Technology Convention, which is being held this week at the Jacob Javits Convention Center, New York, New York. Watson stated his objective for attending the convention was to maintain the company’s position at the forefront of marketing and service enhancements to its branded products and service offerings.

“Ad:Tech provides me a medium for immediate accessibility; face to face interaction with industry executives who are logistically unavailable. Over the past two days we have been able to create new as well as revisit existing marketing agreements that will be instrumental in the success of our national marketing blitz,” Watson said.

“Additionally, per the request of many shareholders the company has added an Investor Relations Tab to the www.guarddogid.com consumer websi te. We plan to utilize this alternative method of direct communication to inform the public at large, of company announcements and frequent updates that are important for shareholder knowledge but may not warrant a Press Release,” stated Watson.

The company plans to release updates in conjunction with its national marketing blitz, beginning mid November.

About Guard Dog, Inc.

Guard Dog Inc. is a Pink Sheet stock which trades under the symbol GRDO. To obtain additional information please visit www.guarddogid.com/ir/ or visit www.guarddogid.com to enroll for the Guard Dog Identity Theft preventions service.

This press release contains statements that are “forward-looking,” and involve a number of risks and uncertainties. Statements that are not historical facts are considered forward-looking statements, and are subject to Safe Harbor provisions as defined in the United States Private Securities Litigation Reform Act of 1995. Company results and performance may be materially different from future results, strategies, plans or goals expressed or implied by any forward looking statements made herein. The Company disclaims any obligation to update or revise any forward-looking statements.