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SMALL BUSINESS
Search Less, Watch More For FREE
Frontier Communications Kicks Off my fitv -- FREE New Internet-Based TV Service
Business Wire
Sunday was the kick-off of Frontier Communications Corporation’s
(NYSE:FTR) new site
www.myfitv.com,
a single source solution for the great video content, entertainment and
news the Web offers – TV shows, sports, movies, news and more – along
with local content. In Rochester, N.Y., Cincinnati, Ohio, Sacramento,
Calif. and Minneapolis/St. Paul, Minn., viewers saw a 30-second
commercial with a simple, strong message:
Search less, watch more.
For free with
my fitv from Frontier.
The new site, a single source to more than 100,000 titles, is available
to anyone (Frontier customer or not) and offers viewers the easiest
online access to the very best in entertainment. The site showcases
major networks, including ABC, NBC, CBS, Fox, Food Network, Bravo, FX,
Syfy, HGTV, National Geographic, Oxygen, Comedy Central, ESPN360 and
TBS; classic, recently released and favorite movies; and sports
programming that covers all seasons. In some markets,
my fitv
offers news and content from local TV affiliate stations as well.
“
my fitv reflects the disappearing lines between televisions,
personal computers and mobile devices and the way time is shifting.
Today, consumers don’t have the time or patience to see programs at
specific times, or to even sit through an entire program.
my fitv
gives viewers control, and its unique user experience offers more than
100,000 titles and seamless search and navigation functions. It’s all
about
search less and watch more,” says Maggie Wilderotter,
Chairman and CEO of Frontier.
“At Frontier, the consumer experience and value are of paramount
importance,” added Mrs. Wilderotter. “
my fitv is available to all
and offers a great deal of
free
content. If the content is
available on the Web for free, then we offer it for free. If it’s not,
then we offer a pay-per-view option through our partnership with
Amazon.com,” she stated. “The combination of high-quality,
high-definition, free and video-on-demand paid content is accessible
through a user interface grid that is designed to open up to the most
free programming available. We offer a unique consumer experience.”
To access
my fitv, go to
www.myfitv.com
or to the Frontier Yahoo! portal page at
www.frontier.my.yahoo.com.
“New content and enhancements are being added to the site all the time,
" said Mrs. Wilderotter. “We want to keep it fresh, interesting and
robust.
“We will keep increasing quality entertainment options and saving
viewers money. We are delighted to offer this outstanding Internet-based
TV user experience. Stay tuned for more from Frontier!”
About Frontier Communications
Frontier Communications Corporation (NYSE: FTR) is a full-service
communications provider and one of the largest local exchange telephone
companies in the country serving rural areas and small and medium-sized
towns and cities. Frontier is included in the S&P 500 Index. Frontier
Communications offers telephone, television and Internet services,
including wireless Internet data access, as well as bundled offerings,
specialized bundles for small businesses and home offices, and data
security solutions. Additional information about Frontier is available
at
www.frontier.com
.
Copyright Business Wire 2010
2010-02-09 07:00:00
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