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SMALL BUSINESS
For National Homeless Youth Awareness Month, Youth Homelessness Is Public Enemy #1
Virgin Mobile Hosts Charity Concert Featuring Public Enemy on November 18th in Washington, D.C. With Ticket Proceeds to Benefit Homeless Youth; Concert to Include Sneak Peek Screening of Kyocera's ALL Access Documentary, Featuring the Making of Virgin Mobile FreeFest
Market Wire
WARREN, NJ -- (Marketwire) -- 10/27/09 -- In the spirit of giving back this November,
Virgin Mobile USA (NYSE: VM) is tag teaming with Public Enemy to host a
benefit concert to help homeless youth in Washington, D.C. stay warm this
winter. Celebrating the three-year anniversary of National Homeless Youth
Awareness Month designated by Congress through the efforts of The
RE*Generation, Virgin Mobile's charity arm, Public Enemy will perform on
November 18th at George Washington University's Lisner Auditorium for one
unforgettable night with ticket proceeds benefiting Sasha Bruce House, a
non-profit shelter for homeless youth in Washington, D.C. Adding to the
excitement will be a sneak-peek screening of Kyocera's ALL Access, the
eagerly anticipated documentary in which aspiring young filmmakers
chronicle the award nominated Virgin Mobile FreeFest and capture the raw
excitement of the bands and their fans. Tickets can be purchased for $25 at
DC's 9:30 Club prior to the show or online at
www.aneveningwithpublicenemy.com starting on Friday, October 30th at 10
a.m. As always, Virgin Mobile USA customers and past attendees of Virgin
Mobile FreeFest will have access to an exclusive pre-sale days beforehand.
"Youth homelessness has consistently been on the rise year over year," said
Bob Stohrer, chief marketing officer, Virgin Mobile USA. According to the
Health and Human Services Department, the number of contacts with runaways
that federally-financed outreach programs make rose to 761,000 in 2008 from
550,000 in 2002, when current methods of counting began and we will only
see more young people cast to the streets as the weak economy destabilizes
American households. "Virgin Mobile has continued to support this growing
issue and this concert in National Homeless Youth Awareness Month is just
one of the many efforts Virgin Mobile has initiated to raise awareness of
youth homelessness throughout the year."
In addition, fans can bring a new or gently used coat and receive a VIP
seat upgrade the night of the show. Working in conjunction with the One
Warm Coat initiative, lead by, Serve DC, The Mayor's Office on
Volunteerism, fans can bring a new or gently used coat and receive a VIP
seat upgrade the night of the show. All coats will be collected for the
benefit of the Sasha Bruce House. Coats can be dropped off when purchasing
tickets at the 9:30 Club and ticket buyers will instantly receive a free
upgrade to VIP seats, subject to availability. If ticket buyers order
online and bring a coat to Will Call on show night, they will be eligible
for a free VIP ticket as available.
"This November is the third National Homeless Youth Awareness Month," said
Ron Faris, senior director of brand marketing and innovation, Virgin Mobile
USA. "We hope fans will enjoy the show, while always remembering the
importance of giving back during the holidays."
"Don't believe the hype. Just because everyone says the economy's coming
back doesn't mean that homeless kids don't need a place to sleep and keep
warm," said Flavor Flav of Public Enemy. "We're happy to put on this show
with Virgin Mobile to remind everyone to give back this holiday season."
Special Documentary Screening
Kyocera's ALL Access gave youth across America the opportunity to go behind
the scenes at the 2009 Virgin Mobile FreeFest and create a rock documentary
about the unique music festival, featuring candid moments and exclusive
interviews with Weezer, Franz Ferdinand, Public Enemy, Taking Back Sunday,
Blink-182 and more. The fourteen young filmmakers, who were selected from
thousands of applicants, captured the incredible energy at the event, with
a special eye toward the bands' excitement about helping young Americans.
The Independent Film Channel (IFC) will debut vignettes of the film this
November, to be followed soon after by a public release and a Kyocera
world-premiere event.
"Considering Kyocera's deep, ongoing involvement in FreeFest and the
generous support of our ALL Access program by Virgin Mobile and Public
Enemy, this event is the perfect place to do the first limited screening of
the ALL Access documentary," said Tom Maguire, head of global marketing at
Kyocera Communications Inc. "ALL Access was all about empowering our
nation's youth and we stand with Virgin Mobile in its efforts to address
youth homelessness in America."
Virgin Mobile's USA The Re*Generation
The Re*Generation is Virgin Mobile USA's initiative to address the issue of
youth homelessness and empower a generation of its own. For the past three
years, Virgin Mobile has been a consistent voice in raising awareness for
this issue, fundraising and implementing easy ways for the public to engage
and show support. For more information, visit
Virgin Mobile USA, Inc.
Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA,
L.P., offers millions of customers control, flexibility and choice through
Virgin Mobile's Plans Without Annual Contracts as well as pay-as-you-go and
contract offerings, with national coverage powered by the Sprint PCS
network. Virgin Mobile USA is known for its award-winning customer service,
with 90% of its own customers reporting satisfaction.
Virgin Mobile USA's full slate of smart, stylish and affordable handsets
are available at approximately 40,000 top retailers nationwide and online
with Top-Up cards available at approximately 150,000 locations. Advanced
contract devices like the Ocean 2 and unlimited All-in voice plans can be
explored at
http://www.virginmobileusa.com/. Learn more about Virgin Mobile
USA at
Facebook and
Twitter.
About KYOCERA
Kyocera Communications Inc. (KCI) is the sales, marketing, customer
engineering and service headquarters for Kyocera- and Sanyo-branded
wireless products and accessories in the Americas. The company's devices
are driving the convergence of telecommunications, broadband and
multimedia. KCI was formed in April 2009 through the combination of Kyocera
Wireless Corp. and Kyocera Sanyo Telecommunications Inc., two wholly owned
subsidiaries of Kyocera International Inc. The former was created when
Kyocera purchased QUALCOMM Incorporated's consumer wireless phone business
in 2000, while the latter was formed when Kyocera purchased the wireless
phone business of Sanyo Electric Co., Ltd. in 2008. Based in San Diego, KCI
leverages Japan's history of creating advanced consumer technologies around
humanism and respect for the environment and blending them with a Western
entrepreneurialism and style, resulting in a unique design language and a
natural, user-friendly interface. For more information, please visit
Kyocera Corporation (NYSE: KYO) (TOKYO: 6971) (
http://global.kyocera.com/), the parent and global
headquarters of the Kyocera Group, was founded in 1959 as a producer of
fine ceramics (also known as
"advanced ceramics"). By combining these engineered materials with metals
and plastics, and integrating them with other technologies, Kyocera has
become a leading supplier of telecommunications equipment, office-document
imaging equipment, solar power generating systems, semiconductor packages,
electronic components, cutting tools and industrial ceramics. During the
year ended March 31, 2009, the company's net sales totaled 1.13 trillion
yen (approximately US$11.5 billion). Kyocera marks its 50th anniversary in
2009, and the 40th anniversary of its U.S. operations. It is ranked #418 on
Forbes magazine's 2009 "Global 2000" listing of the world's largest
publicly traded companies.
Sasha Bruce House
A young person who needs a place to stay -- for any reason -- can find a
home at the Sasha Bruce House. The staff at Bruce House also providing
counseling and classes that can lead a young person back to a more stable
and supportive family situation, or on a path to true independence and
self-sufficiency. DC's only short-term shelter for young people, the Bruce
House is open 24 hours a day, serving roughly 200 - 300 youth, ages 11-17,
each year.
MARKET WIRE
2009-10-27 11:23:44
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