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SMALL BUSINESS
Energizer and PDP Bring Induction Technology Into Play
Innovative Addition to Energizer ® Power & Play™ Line Makes Charging Wii Remotes Even Easier
Business Wire
Energizer
and
Performance
Designed Products
® LLC (“PDP”)
have teamed up to make
charging your Wii remote easier with the introduction of the
Energizer
®
Flat Panel Induction Charger to the
Energizer
®
Power & Play™
series this month.
“Energizer is always looking at innovative solutions to power people’s
lives, and the Flat Panel Induction Charger does just that for everyone
who likes gaming,” said Jeff Ziminski, Chief Marketing Officer,
Energizer. “Utilizing contactless charging technology, the Flat Panel
Induction Charger makes charging your Wii remote simple and convenient.”
Gamers simply lay their Wii remote down on the charge pad. There is no
fussing with wires or battery packs, and no need to remove sleeves, Wii
MotionPlus or lanyards. Magnets secure the Wii remotes in the perfect
position on the charger. The
Energizer Flat Panel Induction
Charger features a futuristic design and comes in a two-remote and a
four-remote design.
“PDP wants to make charging your game controller as convenient and
simple as possible so you can continue on with the important part –
gaming,” said John Moore, Senior Vice President of Marketing, PDP. “The
Energizer
Power & Play product line continues to grow, and new products
like the
Energizer Flat Panel Induction Charger keep the line on
the cutting edge.”
Last year, Energizer (NYSE: ENR), the world’s No. 1 selling rechargeable
battery brand, partnered with PDP to introduce an elite series of
products to power game controllers. The
Energizer
Power & Play
line has found great success with more than 1.3 million sold to date.
The
Energizer
Power & Play line includes charging
docks, charging cables and battery packs for the Wii
®, Xbox
360
® and PS3
® game consoles and controllers.
The
Energizer
® Flat Panel Induction Charger is now
available from retailers around the country. The two-remote charger
retails for $29.99 and the four-remote charger for $49.99.
About Energizer
Energizer Holdings, Inc. [NYSE: ENR],
www.energizer.com,
headquartered in St. Louis, Missouri, is one of the world’s largest
manufacturers of primary batteries, battery-powered devices and
flashlights. Energizer, a global leader in the dynamic business of
providing portable power geared toward the new digital age, offers a
full portfolio of products including the
Energizer
®
MAX
® premium alkaline brand;
Energizer
®
Ultimate Lithium;
Energizer
®
Advanced
Lithium and Energizer
®
Rechargeable
®
batteries and chargers.
The Energizer product line also includes specialty batteries for hearing
aids and medical devices, health and fitness devices, as well as for
keyless remote entry systems, watches and other uses. Through its
flashlight and lighting products unit, Energizer helps bring consumer
insight and innovation to these important household devices. Energizer
continues its role as a technology leader for on-the-go lifestyles with
its
Energizer
®
Energi To Go
®
line of portable battery-driven power packs for cell phones.
About PDP
Performance Designed Products
® is an industry leader in
designing and manufacturing products for all major video game platforms
including the Sony PS2, PS3, PSP, Nintendo Wii, GameCube, Nintendo DS,
Microsoft XBOX and XBOX 360. The company has been supplying video game
accessories to the U.S. market for more than a decade. PDP sells
products under a variety of brands, with sales in the U.S., Canada,
Mexico, and throughout Europe. For more information on PDP and its
products, visit
www.pdp.com.
Patriarch Partners LLC, is a private equity investment firm with offices
in New York, Charlotte, North Carolina and Dallas, Texas. Funds
affiliated with Patriarch manage assets in excess of $6 billion and
include majority and minority ownership positions in more than 70
companies. Founded by Tilton in 2000, Patriarch provides innovative
financial solutions, strategic direction and operational expertise to
its portfolio companies.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6076729&lang=en
Copyright Business Wire 2009
2009-10-20 05:00:00
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