Best Buy® Builds on the Excitement of Black Friday with VIP Contest Winners

While consumers are gearing up for an exciting Black Friday shopping excursion, Best Buy is making the day even more memorable by crowning twenty-five Black Friday VIP’s across the country. What better way to celebrate the biggest shopping day of the season than by giving consumers an exclusive VIP experience.

Best Buy, the nation’s leading consumer electronics retailer, is celebrating Black Friday with the winners of its Black Friday VIP contest—twenty-five consumers who represent all of the anticipation, energy and joy that Black Friday shopping has to offer. These are shoppers who believe you really get to know someone by standing in line all night, sharing Thanksgiving dinner outside of a store with a new friend and plotting a strategic route once the doors are officially open. Best Buy has rewarded these die hard Black Friday shoppers by giving them special access on the most anticipated shopping day of the year.

Nearly 55,000 consumers shared what is most exciting for them this Black Friday season as part of the Black Friday VIP contest. From creative poems to heart-warming stories, each entry showed the many ways Black Friday is an exciting time in people’s lives. From a father who has spent thirteen years shopping at Best Buy on Black Friday with his daughter to a husband who met his wife waiting in line close to twenty years ago, the stories all shared why this is such an extraordinary day for many.

One of the most humorous entries was submitted by a husband and wife from Washington, D.C., who each shared their side of a story from a recent Black Friday morning excursion. The wife was selected as the official Black Friday VIP for the day.

Special VIP Treatment on Friday, Nov. 27

Each of the Black Friday VIP winners and three special guests will receive a limousine ride to and from the designated Best Buy store, on-site pampering, prizes along with early admittance into the store at 4:30 a.m. Winners also receive a $1,000 Best Buy gift card and an Insignia® Digital Camcorder to document the Black Friday VIP experience. A video of their Black Friday adventures may be posted on http://www.bestbuyvipcontest.com/ the week after Thanksgiving.

Whether it’s a time to spend with family or your best friends, Black Friday is a special moment in time for many shoppers. For one man, being a hero in his family is what drives his dedication on Black Friday morning.

The VIP winner from Boston said it best:

“When I came home from shopping on Black Friday morning, I was the champion of the family. The prodigal son who came back bringing milk and honey, aka: a 1080p television. I knew after all the work, I had been appointed the head honcho of the family. My brothers and sisters had nothing to measure up to my accomplishments. I knew that in that very moment, I was invincible—all thanks to Best Buy Black Friday.”

The complete list of Black Friday VIP winning entries are posted at www.bestbuyvipcontest.com .

About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion in annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star,Magnolia Audio Video, Napster, Pacific Sales, The Phone House, and Speakeasy. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in its communities. Community partnership is central to the way business is done at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality of the communities where its employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com .