AdGooroo Offers Academics Free Tools, Other Resources

AdGooroo’s SEM Insight tool headlines a set of complimentary resources for educators

Business Wire

posted: 9 DAYS 15 HOURS AGO

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AdGooroo ( www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled the AdGooroo Academic Program ( http://www.adgooroo.com/adgooroo_academic_program.php), which provides industry leading resources to help educators conduct Internet marketing research and offers students around the globe access to actual search engine marketing data. The University of Chicago recently became one of the first educational institutions to sign up for the program.

“Supporting the academic community is a top priority for AdGooroo, and we’re offering them free access to SEM Insight, our flagship research tool. Commercial users are paying at least $399 a month to use this tool,” said AdGooroo Founder and CEO, Rich Stokes. “It’s important to AdGooroo and me personally to cultivate the understanding of accountable online advertising and particularly search advertising at the student level. We’d like to serve as a helpful resource to academic departments and professors around the globe.”

In addition to offering a free academic license to AdGooroo’s SEM Insight, the company is also providing other valuable resources to qualifying educational institutions. AdGooroo academic accounts also have access to reprint rights to individual chapters of Stokes’ book, “ Mastering Search Advertising” ( http://www.amazon.com/Mastering-Search-Advertising-Advertisers-Dominate/dp/0595493459) and to data contained in AdGooroo’s Quarterly Search Engine Advertiser reports ( http://www.adgooroo.com/adgooroo_research_library.php).

“Search engines and the Web in general have had a huge impact on the world around us, and this partnership program not only helps the University of Chicago expose students to the world of Internet advertising. It allows us to submerge them into actual marketer campaigns and let them see for themselves what a competitive channel online advertising has become,” said Linda Darragh, Clinical Associate professor of Entrepreneurship at the University of Chicago’s Polsky Center of Entrepreneurship. “Having access to resources like these from AdGooroo enables us to provide this experience for students and take the lesson from figurative to real world.”

The AdGooroo Academic Program is open to faculty and staff who work full or part-time at qualifying educational institutions (public or private vocational school, correspondence school, junior college, college, university, scientific, or technical school) which has been accredited by a national accrediting agency recognized by the U.S. Secretary of Education. For more information about AdGooroo’s Academic Program or to request an AdGooroo Academic Account, visit http://www.adgooroo.com/adgooroo_academic_program.php.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.